Communication must be managed actively and according to a clear concept if it is to be effective. The type of communication must be adequate for the information that needs to be transmitted and appropriate for the public for whom it is destined. It is necessary to define rules for all types of information exchange, i.e. meetings, discussions, workshops etc. and also for the way information is transmitted. The following are examples of the type of information that could be appropriate for each recipient:
Public health information which draws attention to the importance of a particular health topic and its relevance for public health policies.
Lobbying is a good way of exerting a certain pressure on political departments and public services and drawing their attention to a particular topic (see 'Lobbying').
Regular reports regarding the advanchsent of the project according to previous agrehsent. It is usually the project leader who is in charge of communicating with the client. It is he or she who will decide who will inform whom and when and about what.
Well managed internal communication:
Well managed external communication:
If a person is formally responsible for communication:
For a big project it is necessary to put a collaborator in charge of communication. This person will have the task of developing a communication strategy and will be responsible for its implementation. Define communication objectives together:
Develop or delegate someone to develop a communication strategy that is transparent and comprehensible for all involved. The communication strategy has to correspond to the size of the project.